Quicker than you can say "double-bogey," golf has suddenly become a sport for both amateurs and experts of all ages, incomes and abilities. Tiger Woods' success in the past year has radically changed the way people view the game.

      As one of the few sports that allow participants ample opportunity for conversing, golf is a great networking vehicle. "Where else can you have a potential client's undivided attention for 4 or 5 hours?"says Pete Wilson, sales manager for Rose Chemical. Besides eventually discussing the benefits of doing business with your company, it gives you an opportunity to form a bond with your future client.

      Even it you don't have the time to actually "tee-it-up," you can make a lasting impression. Imprinted golf items are always a hit, and companies are beginning to find more creative ways to use them. Small products such as golf balls, towels and tees are good to leave behind after sales calls and can also be included in direct mail pieces. Golf shirts display your logo on and off the links, and are appreciated even by non-golfers.

      And new collectible items are constantly cropping up. For instance, there's the Roundskeeper, a portfolio used for saving scorecards, tournament programs, photos and other mementos. Bag tags are quite popular, as well as the new "5-in-1" tag which holds tees, ball markers, a divot tool, pencil, and cigar.

      When you are contemplating your next golf promotion, consider the participant's age, sex, handicap, and lifestyle. An experienced golfer knows the difference between a Titleist and an off brand. The items you choose speak volumes about your company.